End screens are the cheapest session-time lever you have: 5-20 seconds at the end of every video that keeps viewers inside your channel. This template covers the standard 4-element layout.
| Section | Copy-paste template |
|---|---|
| Element 1 — Best next video | A video that continues the topic — placed top-left, largest element. |
| Element 2 — Playlist | The series playlist — top-right, second priority. |
| Element 3 — Subscribe button | Bottom-left, always present. |
| Element 4 — Channel (optional) | Bottom-right only if you have 4 slots and a clear next action. |
| Timing | Enable for the last 5-20 seconds; make sure the video's natural ending aligns so the elements don't cover important content. |
Choose the single most-relevant next video — matching topics convert far better than random. Update the end screen element per video, don't set it once globally.
5-20 seconds — YouTube's window for end screen elements.
No—they only appear at the end of the video. But covering your conclusion with elements can annoy viewers, so leave the last spoken line visible and choose the best next video.
3-4 max. More clutters the screen and dilutes the click.
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