The first 15 seconds decide your retention curve. This template replaces 'welcome back' with a structure that hooks immediately.
| Section | Copy-paste template |
|---|---|
| 0-3s — Cold open | Start mid-action or with the boldest claim: '{result} is possible — here's proof.' |
| 3-8s — Pattern interrupt | Visual/audio change + proof shot of the end result. |
| 8-15s — Promise + who it's for | 'In {timeframe} you'll learn {outcome}. If you {pain point}, this is for you.' |
| 15s+ — Content begins | Jump straight to value section 1 — no 'welcome back' filler. |
Film the cold open after the body so you know the real hook. Keep the intro under 20 seconds total — longer intros bleed retention on every platform.
Under 20 seconds, ideally under 10. The first 15 seconds are where retention is won or lost.
No — channel intros reduce retention. Jump straight into value.
A sudden change — cut, zoom, sound, or text — that refocuses attention right when viewers might leave.
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