Calculate impressions, CTR, and traffic from your YouTube analytics data.
How it works: CTR (click-through rate) is the percentage of people who click your video after seeing an impression. YouTube average CTR is 2-10%. Thumbnails and titles are the biggest CTR drivers.
Compare your channel against typical values by niche
| Niche / Scenario | Ctr | Notes |
|---|---|---|
| ⚠️ Poor CTR | 2 | Needs thumbnail/title work |
| 👌 Average CTR | 5 | Decent performance |
| ✅ Good CTR | 8 | Strong thumbnail/title |
| 🚀 Viral CTR | 15 | Exceptional engagement |
Get a full 17-point YouTube channel audit with actionable recommendations.
Run Free Channel Audit →