Your title decides whether the algorithm tests your video — and CTR is the first test. These 8 formulas cover every hook type, each with a fill-in structure and example.
| Section | Copy-paste template |
|---|---|
| Numbers formula | How I {achievement} in {number} {timeframe} — {lesson} |
| Curiosity formula | Why {common belief} is wrong (and what to do instead) |
| Problem-solution formula | Fix {specific problem} in {timeframe} — {no-nonsense solution} |
| Listicle formula | {Number} {topic} Tips That Actually Work in 2026 |
| Question formula | {Question the viewer is already asking}? ({number} answers) |
| Comparison formula | {A} vs {B} in 2026: Which One Should You Use? |
| Story formula | I {action} for {timeframe} — here's what {happened} |
| How-to formula | How to {outcome} ({number} step framework) |
Pick the formula that matches your video's strongest angle. Put the keyword at the front. Keep under 60 characters (Google truncates ~60-70 in results). Test 2-3 variants with YouTube's Test & Compare.
Under 60 characters. Google shows roughly 60-70 before truncation, and mobile shows even less.
Both. YouTube uses title keywords for ranking, and CTR determines whether the algorithm keeps showing your video.
Yes — YouTube's Test & Compare lets you upload 2-3 titles and shows the winner on real impressions.
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