End Screen vs Revenue Per Mille (RPM)
⚙️ Features · Detailed comparison
End Screen focuses on an end screen displays recommended videos and subscribe buttons in the last 20 seconds of a video, while Revenue Per Mille (RPM) focuses on rpm is the amount a creator earns per thousand video views. Both are important for YouTube SEO.
📖 End Screen
An End Screen displays recommended videos and subscribe buttons in the last 20 seconds of a video.
📖 Revenue Per Mille (RPM)
RPM is the amount a creator earns per thousand video views.
⚖️ Side-by-Side Comparison
| Dimension | End Screen | Revenue Per Mille (RPM) |
|---|---|---|
| Category | ⚙️ Features | 💰 Monetization |
| Primary Focus | End Screen | Revenue Per Mille (RPM) |
| Ranking Impact | High | High |
| Optimization Difficulty | Medium | Medium |
| Key Metric Affected | Watch Time & Navigation | Revenue & RPM |
| Implementation Complexity | Low (one-click setup) | Medium (requires eligibility) |
| Time to Impact | Immediate (when published) | 1-3 months (threshold dependent) |
| Best Channel Stage | All stages | Monetized channels |
| Best For | Understanding & measuring end screen | Understanding & measuring revenue per mille (rpm) |
🎯 When to Use Each
Use End Screen: when you need to an end screen displays recommended videos and subscribe buttons in the last 20 seconds of a video. It is most effective for All stages and primarily impacts Watch Time & Navigation.
Use Revenue Per Mille (RPM): when your goal is rpm is the amount a creator earns per thousand video views. It works best for Monetized channels and primarily affects Revenue & RPM.
💡 They belong to different categories, meaning they cover different aspects of YouTube SEO. You can work on both simultaneously.